Question

Topic: Branding

Help With Company Name- Office Surgery Centers Vs

Posted by envision.partners2020 on 10/18/2021 at 1:39 PM ET 250 Points
Help please,

I'm trying to decide between names for my company:
Office Surgery
or
Office Surgery Centers

I am starting a company to help doctors open a surgery suite in their office.

Any suggestions? I am hoping to get people to vote on which they prefer given my domain ownership, etc.

THANK YOU!!!
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RESPONSES

  • Posted by mgoodman on 10/18/2021 at 3:28 PM Accepted
    Who is your primary target audience? Where? What is the benefit of having an office surgery center? Why might someone in your target audience be interested? Why should they trust you to deliver for them?

    Since we are not medical doctors, our votes on the name probably shouldn't count. Our opinions are not what you want or need. From a functional standpoint the name should probably be the same as what you would use for email, website, etc.: "Office Surgery." Not much room for confusion that way.

    Are you thinking that adding "Centers" somehow presents a different image/message that is relevant to your target audience? Would you change the domain name if "Office Surgery Centers" came out as the preferred name? Why can't you operate with both names? ("Office Surgery Centers" might be a product/service/subsidiary of "Office Surgery.")
  • Posted by Shelley Ryan on 11/8/2021 at 10:44 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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