Question

Topic: Branding

How Important Is A Relatable Name For A New Barnd?

Posted by vineet on 10/1/2021 at 2:08 PM ET 25 Points
Hi, I have recently started an online brand of womenswear brand for US and Canada markets. www.saahiba.com
The name I chose, Saahiba, is a word from Hindi-Urdu, and it loosely means "Lady".
My question is:
is it really important to have a relatable name for a new brand, so that when I am trying to attract new customers, they don't feel confused or disenchanted by a word they aren't familiar with?
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by mgoodman on 10/1/2021 at 5:33 PM Accepted
    Yes, it is really important to have a relatable name for a new brand. Moreover, when possible the name -- or the name and tagline -- should communicate a unique and compelling BENEFIT the target audience can expect when they interact with the brand.

    When the name has no meaning for the target audience, it takes an inordinate amount of money and insanely good copy to communicate the brand's positioning.
  • Posted by Gary Bloomer on 10/1/2021 at 6:48 PM Accepted
    Names and nouns help us make connections, they help us gain a sense of place, a sense of space, and a sense of belonging.

    Names are critical to our understanding and comprehension of the world around us and our place in it.

    If I say "The thing over there has another thing that is pointed at the other thing." I make no sense.

    And yet, if you replace the first 'thing' with 'woman', the second 'thing' with 'gun', and the third 'thing' with 'bank teller' ... your understanding of the scene described changes significantly and where there was doubt, you are now a witness to a bank robbery.

    So yes: names matter.
  • Posted by 15359122853 on 10/6/2021 at 2:43 AM Member
    The brand name is a facade, and it also has a good meaning, which is great。
  • Posted by Mike Steffes on 10/6/2021 at 9:09 AM Accepted
    Brands are nonsense words all the time. But they have to sound and look good...energetic, positive, flowing. Saahiba comes-off to me as simply foreign, and the double "a" a bit jarring. Some may take it as exotic but I think you are aiming for a bigger market.
    Yes, it does have great meaning, but if nobody knows it it isn't helping your income potential.
  • Posted by silvie.bizjak on 10/7/2021 at 8:25 AM Member
    Hi!
    It is of course very important. We all work (I mean our bodies work) consicously and subconsiously - so be careful what you want to deliver to your possible customers in both ways. Better to choose a name that is easy to remmember - deffinitely reccoment to do a research about it, ask couple of people how does it sound to them, tell them and ask few days after - do they remmember?
    Wish all the best!

    [URL DELETED BY MODERATOR. PLEASE REVIEW THE IMPORTANT GUIDELINES.]
  • Posted by Shelley Ryan on 10/20/2021 at 4:13 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Branding)