Question

Topic: Taglines/Names

Launderie Online Store

Posted by diamondalexxus88 on 6/17/2021 at 8:03 PM ET 250 Points
I am starting my own ONLINE ONLY Launderie store. I am wanting to sell toys for the bedroom use as well. Myaon focus has been the Launderie part so far and getting my website built. My store is called, "88 DIAMONDS", kind of classy and chic name, I think. I can't seem to come up with a good tagline or slogan to go with my store name. My audience is women of age and any size. I want to have a catchy tagline to draw the attention into the store title. But also classy like my store name. Please help,T.I.A
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/17/2021 at 10:47 PM Accepted
    Let's start with the basics: How is your online store different from the majority of your competition? Are you selling the same stuff that others are selling or are you creating something new (and decidedly better)? What do you want your tagline to convey?

    As an aside: no matter how wonderful a tagline you choose, it alone won't attract the attention you desire. Once you create a website you need to figure out how to get people to find your store, look around your offerings, buy from you, and spread the word to their friends/family. That's not something that magically just happens. It takes work, planning, and research. The homework you do now will likely pay benefits in the future.
  • Posted by chiron34 on 6/20/2021 at 3:57 AM Member
    What was your motivation and reasoning to decide on the name 88 DIAMONDS? You response may provide us with helpful clues as to your business focus. Also, what are the taglines for your competitors? We don't want to come up with suggestions for you to consider that may already be in use somewhere.
  • Posted by mgoodman on 6/20/2021 at 12:25 PM Moderator
    You will never reach your target audience. You need to focus more. There are BILLIONS of "women of age and any size." Set a goal you can achieve.

    I'm also eager to learn what you are selling and what unique and compelling benefit your customers can expect. How is your target audience going to find you?
  • Posted by diamondalexxus88 on 6/21/2021 at 2:27 AM Author
    Why can I not reach my target goal on the grounds that I am reaching for customers that are "of age and any size?"
    My name 88 Diamonds came from my birth year and Diamond is a "stage name" if you will, kind of like a nickname. I went with 88 Diamonds because it sounds chic to me and it is different. I am selling landerie. And am looking into selling adult toys as well. All items are R-rated quality items for adults for the bedroom.
  • Posted by chiron34 on 6/21/2021 at 7:10 AM Accepted
    The problem is that you seem to be a re-seller along with many other similar online shops. What is your point of difference with these other launderie online shops? Are you, or do you intend to design and produce your own range of garments, which would give you a definite point of differentiation? Will you be price-competitive? If so, can you show that your selling margins will still enable an adequate profit level. How are you handling inventory control? Are you purchasing product for resale, working on a consignment basis or dropshipping? These are all relevant issues to consider in a fully functioning online shop that require effective marketing.
  • Posted by mgoodman on 6/21/2021 at 11:57 AM Accepted
    You can't reach your stated target audience because it is waaay too expensive to reach BILLIONS of women who are "of age and any size". You'd be better served trying to reach, say, 100,000 people who are most likely to want what you're selling. Even if you have a large war chest you probably ought to start with a more realistic target.
  • Posted by Chris Blackman on 6/24/2021 at 12:22 AM Accepted
    What exactly are you selling as "Launderie"? This was all I could find online on the topic: https://www.facebook.com/LaunderieRoom/ which looks like a launderette or a place where you can go to wash your clothes using the location's washing machines and dryers?

    Do you perhaps mean lingerie, otherwise known as intimate apparel? If so, you DO need to tighten your demographic focus. I can tell you from experience that not all women "of age" wear lingerie. (By "of age", I presume you mean 18, 21 or whatever is the definition of transition to adulthood where you are?) There's a psychographic issue - lingerie buyers include women who are interested in making themselves feel pretty, attractive, perhaps even seductive, for their own pleasure or for the pleasure of a significant other (SO).

    But not all buyers are women, either. Men buy lingerie for their SO with the objective of making them feel prettier. And some buy lingerie for themselves, although I can't explain those motivational factors.

    You really need to think harder and focus on your target market. And segment your product range according to your customer sub-segments. There's a whole spectrum of product from basic and pretty, through raunchy, to minority interest, fetish and S&M.

    Hope that helps.
  • Posted by Shelley Ryan on 7/7/2021 at 10:48 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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