Question

Topic: Branding

Need A Tagline

Posted by info on 6/13/2021 at 10:18 AM ET 250 Points
I would love to offer Leadership and Executive Coaching Services to High-potential leaders and executives both in their individual and organizational capacity and help them to lead in a VUCA world.

Company Name: Lead the Genius
Current tagline: Elevating Resiliency in a VUCA World

Options:
a. Elevating adaptability in a VUCA World
b. Thriving in a VUCA World

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RESPONSES

  • Posted by mgoodman on 6/13/2021 at 4:48 PM Moderator
    Who exactly is your primary target audience? Where? What is the differentiating benefit promise to your target audience? Why YOU? (Are you certain your target audience knows what VUCA means?)

    What's wrong with your current tagline? Why do you want to change it?

    What qualifies you to offer this kind of leadership coaching/training?
  • Posted by info on 6/13/2021 at 5:09 PM Author
    Target Audience: High-potential leaders and executives in medium-large organizations.
    Key Benefit: Improved leadership capability, enhanced awareness, and adaptability to lead the change in a highly challenging VUCA environment.

    Why YOU? What qualifies you to offer this kind of leadership coaching/training? 25+ years of Strategic leadership and advisory experiences in Fortune 500 companies in Leading and managing transformational change; Certification in Executive Coaching

    (Are you certain your target audience knows what VUCA means?) - Most of the Industry leaders know what is VUCA, But individual leaders may / may not know about VUCA

    What's wrong with your current tagline? Why do you want to change it? Wanted to evaluate the efficacy of the current tagline or enhance the existing tagline that focuses on both Resilience (Bouncing back) and adapting (leading change proactively) at the same time.
  • Posted by Jay Hamilton-Roth on 6/13/2021 at 6:45 PM Accepted
    My hunch is that "Elevating Resiliency" isn't a strong benefit statement to solving your target market's problem. It's also unclear what you're selling based solely on your business name and tagline - it could be courses, books, video, case studies, etc. Consider focusing on the end result of your work instead of VUCA itself: More sales? Higher retention? Improved efficiency? Etc...
  • Posted by info on 6/13/2021 at 7:30 PM Author
    I am selling Executive Coaching, Team Coaching, Training, and Facilitation Workshop and Consulting Services in the following areas.

    Resiliency and Adaptability to leading change will be improved in the following areas
    • Leadership development to Hone leadership Effectiveness
    • Leading, Inspiring, and motivating teams:
    • Selecting, Retaining, High-performing leaders and Succession Planning,

    Business Problem Solving:
    * Complex Problem-Solving for Program Planning, Execution, and Risk Management
    * Influencing a Change and people management
    * Effective Governance and Decision-making

  • Posted by mgoodman on 6/13/2021 at 9:20 PM Accepted
    Let's try this a different way:

    How will your target audience's lives be better after you work your magic (compared to other alternatives they have)? What is the key success metric? "Leadership development" isn't a benefit, and it's not so easy to measure it.
  • Posted by Shelley Ryan on 7/7/2021 at 10:41 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
  • Posted by info on 7/7/2021 at 11:06 AM Author
    The target audience will be able to:

    a. Effectively navigate uncertainty in their personal and professional life
    b. Resiliently Adapt to the emerging changes
    c. Deliver peak performance and breakthrough innovation

    Hope this helps.
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