Question

Topic: Taglines/Names

Looking For A Low Prep Meal Plan (diet)

Posted by freespirit00 on 5/17/2021 at 12:13 PM ET 50 Points
We currently call our plan 10/14 (lose 10 lbs in 14 days), but now we're moving to a 28 day plan. 20/28 diet doesn't have a good ring to it. The benefits of this plan include: 1) most lose 5 lbs a week, 20 lbs in the month 2) Low prep - we provide meal replacement shakes, soups and puddings- many flavors, each are 100 calories, and filled with all supplements required daily (only available to physician offices). We provide patients with examples of 100-200 cal meal ideas. The protocol is to have 4 shake packets a day (mixed with water) and a small dinner (total 500-600 calories/day).
Looking for a name of this Low Prep plan.
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RESPONSES

  • Posted by mgoodman on 5/17/2021 at 2:49 PM Moderator
    The product description you provided is OK, but the thing we really need is a clear and very-specific profile of your primary target audience. Who is most likely to want/need what you offer? What else have they tried/used? Demographics? Other product categories used? Etc.

    WHY are you moving to the 20/28 plan? Do you think it will appeal to a different audience? Have you tested the concept among current users? Among prospective new users? What is driving the new configuration?
  • Posted by freespirit00 on 5/17/2021 at 8:17 PM Author
    Yes, I have market tested it now for over a year. Patients are more successful looking further into future as opposed to just 2 weeks. We’ve had success with the longer plan. Also, patients see our practitioner before each plan and labor and the expenses of it make the longer plan mire financially viable. My target audience is people wanting to lose weight. Specifically, this plan appeals to those working long hours, attending school, or simply too busy to prep food, while still caring about their health. My target market is both men and women.
  • Posted by Jay Hamilton-Roth on 5/18/2021 at 7:59 AM Accepted
    How about: "20/Month"?
  • Posted by mgoodman on 5/18/2021 at 12:29 PM Accepted
    SlimNow
    EasyWeightLoss
    Success!

    There is no particular reason to stick with the 20/28 approach. In fact, there might be some advantage to a different naming scheme for your new product.
  • Posted by chiron34 on 5/19/2021 at 7:42 AM Accepted
    The Prepped Meal Company
    ... for those who care about life

    The Prepped Meal Company
    ... It's your life, we just help make it better a week or a month at a time
  • Posted by Shelley Ryan on 6/8/2021 at 3:15 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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