Question

Topic: Branding

125th Anniversary

Posted by tina on 4/22/2021 at 6:45 AM ET 125 Points
Our company is manufacturer of Mediterranean product like pasta, Olive oil, Olives...etc . And this years is our 125th anniversary.
I need a slogan for my point of sales material which is relevant to consumers. I can think of the following but not good enough so seek your advise .

-Trust by consumers around the world with 125th year heritage
-Consumer trusted brand for 125th years
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RESPONSES

  • Posted by mgoodman on 4/22/2021 at 8:57 AM Moderator
    I realize you are proud of the company's heritage and age, but your consumers don't really care how old the company is. They probably want quality products, affordable prices, great taste, healthy eating, etc. (You can conduct some market research to find out what they really want.)

    Advertising your age is probably not the best use of the space on your point-of-sale pieces. What did you say last year when the company was 124 years old? Is 125 more important than 124? How about next year? Is 126 more important than 125?

    Promote the most important consumer benefit, not the number of years the company has been around.
  • Posted by Jay Hamilton-Roth on 4/22/2021 at 11:02 AM Accepted
    Rather than focus on your specific number of years, if you want to underscore your longevity, consider something like: "Enjoyed (or Trusted) by (your) parents, grandparents, and great-grandparents!" Your company has been around because people have loved your products for years.
  • Posted by tina on 4/22/2021 at 11:05 AM Author
    Thanks for the suggestion
  • Posted by Mike Steffes on 4/22/2021 at 12:50 PM Accepted
    Trusted for healthy great tasting foods. Celebrating our 125th year.
  • Posted by tina on 4/22/2021 at 12:57 PM Author
    Thanks a lot
  • Posted by mgoodman on 4/22/2021 at 2:03 PM Accepted
    Trusted for healthy great tasting foods.

    #1 in the Kitchen ... and at the Table

    Proudly serving the finest Mediterranean food
  • Posted by timo kruskopf on 4/23/2021 at 1:23 AM Accepted
    Divine Tastes of Mediterranean delivered for 125 years!
  • Posted by Gary Bloomer on 4/24/2021 at 7:49 AM Accepted
    Company name: Making mouths water since 1896.
  • Posted by cookmarketing@gmail. on 4/27/2021 at 8:49 PM Accepted
    125 years deliciously feeding our great grandparents, grandparents, parents and now you.
    Join our Celebration - add CTA
  • Posted by Shelley Ryan on 5/11/2021 at 10:32 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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