Question

Topic: Branding

Looking To Name A Point Of Sale Software.

Posted by jettjason on 4/5/2021 at 3:48 PM ET 250 Points
I am needing to name our new point of sale software. It is primarily restaurant based, but with its feature set can easily accommodate retail as well.

A point of sale software is what controls a business, and checks out customers. It their lifeline that runs their business. It also takes payments and prints receipts.

Competitive products would be Toast, Aloha, Positouch, Clover, Square.

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RESPONSES

  • Posted by mgoodman on 4/5/2021 at 5:06 PM Accepted
    If all you want is a non-specific name, here are a few:

    Shine
    Sparkle
    Flash

    If you want a name that will communicate a strong sales message to your target audience, we'll need more information. Start by answering these questions:

    What unique and important benefit can the target audience expect when they deal with you?

    Why might someone switch from their current POS software to yours?
  • Posted by Shelley Ryan on 4/21/2021 at 9:42 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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