Question

Topic: Branding

Crm Tool Naming

Posted by jbett on 11/23/2020 at 7:32 AM ET 250 Points
We are soon launching an internal CRM tool that is more of an online client portal. the portal can be accessed by members, trustees, sponsors and staff. our dilemma is how to name this tool with a very catchy name.
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  • Posted by Jay Hamilton-Roth on 11/23/2020 at 8:42 AM Accepted
    Why do you need a "catchy" name? If the tool is useful to the users, then it shouldn't matter what it's called. If you want to raise awareness of the new tool, why not run an internal naming contest?

    In general, a new name should somehow connect the audience with the benefit. What can this new tool do that is of value to ALL the users?
  • Posted by mgoodman on 11/23/2020 at 10:53 AM Accepted
    Jay has asked the critical question: What benefit can [all] users expect when they use the CRM tool?

    Forget "catchy." Instead remind users why they should use the tool. (Hint: What are they using now? For what purpose(s)? How will your tool improve their lives?)
  • Posted by Shelley Ryan on 1/6/2021 at 10:31 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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