Question

Topic: Branding

Measuring Brand Success

Posted by KP on 11/21/2020 at 11:28 AM ET 250 Points
Any advice on how to measure the success of a brand after you have rebranded.

Is there a better way to measure beyond inbound leads or social media sentiment?

Any help will be greatly appreciated. Thanks, K
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RESPONSES

  • Posted by Jay Hamilton-Roth on 11/21/2020 at 2:17 PM Accepted
    Why not measure (increased) sales? That's ultimately the goal of a rebranding.
  • Posted by SteveByrneMarketing on 11/22/2020 at 1:32 AM Accepted
    I agree with Jay, increased sales. Plus a few discussions with your customers.
  • Posted by mgoodman on 11/22/2020 at 12:39 PM Accepted
    Why did you rebrand? Once you understand the objective, use that as your success measurement. Did you accomplish the objective or not?
  • Posted by KP on 11/23/2020 at 6:08 AM Author
    Thank you all for your help.
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