Question

Topic: Branding

Please Help Us To Find A Good Slogan

Posted by stavweiss on 11/17/2020 at 4:01 AM ET 250 Points
Hello dear community members,
We are a real estate team of 3 real estate agents. Our team has a long experience, founded in 1975 by the first member. We offer our clients all the real estate solutions, we are giving them all the professionals they need for a successful fulfillment of their real estate goals: mortgage officers and brokers, tax persons, attorneys, handymen, contractors, etc....
Until now our slogan was ''your one stop shop for real estate''. This is what describes us best, BUT it has to go...
Please help us find a short slogan that describes best that we are a full service team and not just real estate agents... Thank you!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 11/17/2020 at 7:59 AM Accepted
    What's motivating the change?
    A "one-stop" shop is about convenience. Is that why people love to hire your team, or is there something else that distinguishes your team from the competition?
    What region do you serve?
    What's the name of your team?
    Who specifically is likely to be your clientele?
  • Posted by Mike Steffes on 11/17/2020 at 12:47 PM Accepted
    "Everything from Looking Around to Moving In"
  • Posted by mgoodman on 11/17/2020 at 4:48 PM Accepted
    Help us to help you find a new slogan. Answer the important questions Jay Hamilton-Roth has asked above.

    We need to understand exactly who your target audience is -- and where. We need to know WHY the target audience should choose you. How are you different from other highly qualified agents in your market? What unique and compelling benefit can the target audience expect if they deal with you?
  • Posted by SteveByrneMarketing on 11/17/2020 at 9:17 PM Accepted
    Here is a list of "full service" real estate brands:

    Keller Williams Realty: $336.59 billion.
    RE/MAX: $269.93 billion.
    Coldwell Banker Real Estate: $240.12 billion.
    Berkshire Hathaway HomeServices: $115.43 billion.
    Sotheby's International Realty: $102.29 billion.

    Many professional services firms claim to be 'full service' even with only three practitioners. Fools nobody. What is the name of your segment? Such terms as regional, upscale, advanced tech services and the like as perceived by your audience? Next, what niche of your segment could you actually claim and own? Let your customer feedback help guide you to a clear and believable positioning. Then build your brand on your long term commitment to fulfilling your claim. Otherwise, a new tagline will mean very little.
  • Posted by stavweiss on 11/18/2020 at 12:42 AM Author
    Hi all, thanks for the answers. To answer your questions: what distinguishes our team from the competition is:
    - combined experience of 70 years in the San Francisco Bay Area
    - high professionalism and big network of top agents
    - offering much more services and knowing all the professionals our clients need (loan officers, mortgage brokers, contractors, handymen, RE attorney, asset management and working with good agents in a lot of cities in the US).
    The audience is mainly people living in Silicon Valley and looking to buy or sell houses.
  • Posted by Jay Hamilton-Roth on 11/18/2020 at 12:04 PM Accepted
    I'm assuming that your goal of a new tagline is to instantly convey something "special" to a prospective client. If the prospect is interested they're likely to want to learn more about your team.

    Your combined experience may not be a plus (it says how old you are, not how useful you experience is). "High professionalism" should be a given. A big network isn't unique. Offering more services may be useful AFTER they start working with you, but unlikely to be a reason to be interested in you initially. Within your region, what's your specialty? Representing buyers or sellers? Price point? Type of residence?

    (Hint) Why do people refer their friends to you?
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