Question

Topic: Branding

Tagline For Photography/ Virtual Tour Business

Posted by husna on 11/5/2020 at 8:41 PM ET 125 Points
We are a photography company. We create real estate 3D virtual Tours, 360 product photography and Aerial Photography and Google Street View.

We would really appreciate catchy tagline suggestions for our website and social media.
Our Company is Called Twin Moons LLC, you can visit our website to get more information.

Thank you.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 11/5/2020 at 10:35 PM Member
    Who specifically would choose to hire you (instead of your competition)? Why? What can you measurably do better than others? Is your bread-and-butter real estate shoots or something else?
    BTW - "Catchy" is a poor substitute for a tagline that conveys your uniqueness in the marketplace.
  • Posted on 11/6/2020 at 11:51 AM Accepted
    You clearly need a strong (not catchy) tagline since the name of your business doesn't give any hint of what you do or what benefit your target audience might expect when they hire you. (What does "Twin Moons" mean?)

    Who and where is your primary target audience? What unique and compelling benefit can your clients expect? Why YOU?
  • Posted by SteveByrneMarketing on 11/9/2020 at 4:49 AM Accepted
    The name "Twin Moons" makes me think of a retail telescope business. And your description of 'We create real estate 3D virtual Tours, 360 product photography and Aerial Photography and Google Street View" describes hundreds of new businesses serving the real estate segment today.

    So one question is how are your existing competitors getting new business? What do these customers need? What is the gap, the thing customers would really appreciate, even if they don't know it yet?

  • Posted by husna on 11/9/2020 at 4:05 PM Author
    Our customers choose us because
    We provide customer service throughout the whole process even after we send out the deliverables.
    We have fair prices.
    We have very short turnaround time 24-48 hours
    We use the highest quality cameras
  • Posted by Jay Hamilton-Roth on 11/9/2020 at 5:08 PM Accepted
    I'd guess that most of your competitors would say similar things: "we provide customer service," "fair prices," "short turnaround," and "highest quality cameras." Have you surveyed your customers to understand why they chose you (and would choose to work with you again)? The reasons may surprise you.
  • Posted by jstiles on 11/25/2020 at 11:27 AM Accepted
    Part of the issue is that you have a service that takes a few words to explain and it is difficult to also tie in any link to the business name. Catchy tag lines have a hook, in your case the hook may be weaker or nonexistent and it just serve as a plain descriptor.

    Twin Moons LLC
    - Video and photo tours that are out of this world
    - Capturing your world with our lens
    - Video and photo capture, display, share
    - Vivid 360 video and photo tours
  • Posted by Gary Bloomer on 11/26/2020 at 9:15 AM Accepted
    There's no need to go with "catchy": it's a trap. You're using the Matterport system, so why not simply use the first headline on your website as your tagline: Open house anytime.
  • Posted by Shelley Ryan on 11/30/2020 at 11:27 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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