Know-How Exchange : Taglines/Names

How do you differ from other robotic companies? Is the only difference your pricing model or do you offer some unique technology and/or service?
Who specifically is your target market? Not every hotel or hospital (etc.) in the world would be interested in what you're selling?

Hi Jay
One key differentiation we are trying to build is a modular design and capabilities to add accessories.
The other being explored is a utility patent.

Sudarshan

Hi Jay

Here's a short overview of the venture :
Coboticca is a collaboration between organizations and individuals including world renowned research institutes and system integration companies.

Our "cobots" will be designed & engineering to work alongside their human co-workers.

By taking on highly repetitive or tiresome or dangerous tasks, they will ensure safety, productivity, efficiency, health of humans at work and enable them to move to creative, more fulfilling jobs.

Product USPs :
Simpler to apply
Simpler to connect
Simpler to run

You're overview is focused on what you're selling.
What's not clear is why people NEED what you're offering. Are you focusing your attention on companies already purchasing robots (but trying to convince them that yours are a better value) or on companies who haven't considered robots yet (and are trying to educate them by providing proof of ROI)?

How will your target audience's lives be better if/when they buy your "solution?"

@jay : 1. need : post covid, employers have to ensure social distancing and limited human contact - that will limit number of people in the premise. Automation will be needed to do that. If any business has to recover quickly post covid, then it has to increase productivity without increasing cost (or in a limited budget) and meet customer demands. We are going to focus on mid-market companies (thinking of and or having decided to) and not the large ones (who may have already adopted automation).

@mgoodman : see above.

But why/how is what YOU are offering dramatically better than your competitors? This is the essence of your tagline.

Sudarshan, with respect, you are talking in market-speak while Jay & Michael Goodman are trying to identify the basic elements of how your robotic technology will help people, not companies so much, but people. Perhaps you could post some actual examples of where your company has used your robotics to solve problems, and which shows how your technology can do the job better or more efficiently than a competitor. .

Hi @chiron34, I love that you displayed such grace by saying "with respect". Thank you. Such communication etiquette is rare and highly appreciated.

I know Jay and Michael are getting product specific and it must be infuriating that I'm stuck at company brand/positioning level.

At this stage of the startup, I will take more time to get the product branding/marketing thoughts in place as we are still building out the prototypes and are deep diving into individual USPs of the products which span at least three industries. Right now, I'm focused on creating the company level branding without getting into product benefits.

Even so, I've been jotting down some one liners :
- Keeping humans first
- Keeping humans ahead
- Automation that serves humanity
- Worklife enhancing robots
- Career Enhancing Robots
But they are not giving me the "Eureka" moment / feeling.
Therefore, I sought for some help.

Thank you to all three of you who have taken time to respond.

- Sudarshan

The reason you're likely having trouble with a "Eureka" feeling is that all of your proposed company taglines are likely interchangeable with any of your competition. That's why I asked about your uniqueness (it wasn't a product-specific question). You sell co/robots, they sell co/robots. Is what makes you dramatically different technology, support, training, customization, and/or something else? As a startup, what do you know that the competition has no clue about?

@jay I think the benefits to users will more or less be the same for all companies. It is at the product stage that the difference will happen. Some key differentiators will be the modularity, the ease of getting it up and running, the simplicity of use, and the after sales support. But these are/could be seen as buyer level benefits.

Okay, you're focusing on company level.
Why are you, as a company, getting into this market?
Why do you think you can do this? Why do you think you should do this? It would be better if your reason isn't, "Because the field is expanding and we figure we can get a few percent market share."

At the request of Sudarshan, I am closing this question.

Thanks for your participation, everyone!