Know-How Exchange : Branding

"l and want to become "the brand" or "the platform" of choice for coaches as a trusted comprehensive solution How do I brand in name, colors and font type to communicate this?"

In short, you don't.

At least, not with a name, or with colours, or with fonts.

Those things in an of themselves do not brand, that is, they don't convey, the don't underpin, they're not the foundation, they're not the construction or the anchor, or architecture of what you're about.

Pivoting from NGOs to the coaching industry is ambitious. Not that the move can't be made. The issue though becomes one of creating confidence, belief, trust, and conviction in the minds of your new community. What do they value most that you're able to provide or create that others in your niche, doing what you do cannot offer? Which standards do you adhere to, meet, and exceed that no one else comes close to matching?

What's your origin story and your history?

"We are different is the sense that we will offer comprehensive solution to run a coaching business, from leads, website, appointment calendar/bookings, invoicing, store for products or services, email marketing, automations, event pages, video library, memberships and more."

Great.

But those are features, not benefits.

What benefits do you offer? Please don't say 'price'; money has less to do with value than most business owners realize.

You asked about the URLs: missio.io vs the onecoach.io
Both don't clearly state what you do, or who you do it for, so they're basically equivalent. You'll need to educate what either name means to your audience. Ideally, you want your URL to align with a unique offering that matters.

To find out "what matters," have you asked the 85 what they LOVE about your platform and why they'd highly recommend that their fellow coaches migrate to it ASAP? If not, that's where I'd start to better understand the important benefits you offer them.

As for your taglines, all 3 are pretty vague. Can you guarantee that coaching profits will be guaranteed higher or time spent online will be less?

You asked, "How do I brand in name, colors and font type to communicate this?"

You begin by demonstrating that you ARE trustworthy and deliver what you claim to deliver. The name, colors and font you use are pretty much irrelevant.

Your communication can certainly use words like "trust" but always in the context of an ultimate benefit for your client. What's in it for them? How will you make their lives better? Don't just pat yourself on the back. Focus on what's in it for the client.

As for the all-in-one platform, how is that a benefit for your customer? If they have all the pieces already, how does it benefit them to have all the same pieces with your brand name on them?

If those 2 url's are the choices, use onecoach. Missio sounds pretty religious. Org might be better than io.
On trust: You can purchase trust through certifications, quality organisations and such but in reality trust is earned through years through satisfied customers. Use yours satisfied customers to spread the good word as they know their peers better than you. Like Jay said, focus on true customer benefits. Remember your system does not coach but ease your customer to concentrate on what he's expertise is: coaching. Think how you can release his pains and maximize gains.