Branding - Brand name for honey & immunity boosters from sm009us: MarketingProfs Question 47929

Topic: Branding

Brand Name For Honey & Immunity Boosters

Posted by sm009us on 8/11/2020 at 8:01 AM ET 25 Points

We r coming out with various variants of honey in consumer packs & immunity boosters in liquid or in powder form

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Posted by Jay Hamilton-Roth on 8/11/2020 at 8:54 AM Accepted

From the market's perspective, what makes your products dramatically better or different? Who specifically is your target market?
Posted by Gary Bloomer on 8/11/2020 at 1:09 PM Accepted

How many varieties of honey will you be competing against and what doe (or what will) your brand do that other brands can't do, won't do, or will never deliver?

Who are you selling to and what brands do they usually buy and why?

What will be different about your brand?

What's your brand origin story? What's its heritage? What is your mission, what are you values? What do you stand for?

All of this informs name choice in some way.
Posted by mgoodman on 8/16/2020 at 3:26 PM Accepted

Who and where is your primary target audience? Why should they select your brand (instead of a competitor's brand)? Where will your brand be distributed? How will people find out about your brand? Do you have marketing/business plans?
Posted by Shelley Ryan on 9/8/2020 at 3:55 PM Moderator

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs