Branding - Peanut Butter Brand from Ruthgtalania: MarketingProfs Question 47916

Topic: Branding

Peanut Butter Brand

Posted by Ruthgtalania on 7/29/2020 at 11:56 AM ET 25 Points

Can you give me some suggestion of catchy names and taglines of peanut butter?

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Posted by Jay Hamilton-Roth on 7/29/2020 at 4:32 PM Accepted

Perhaps you can tell us more about your peanut butter. What makes it special/different? Who's likely to purchase it? Where are they located? What types of names are you looking for? "Catchy" names tend to mean a cute names, but that doesn't necessarily translate into best choice for the consumer.
Posted by mgoodman on 7/29/2020 at 6:50 PM Accepted

Why "catchy?" Don't you have anything important to communicate? What unique and important benefit can consumers expect when they buy/serve/eat your peanut butter? What are they eating now? Why should they switch?

Perhaps you can answer the questions Jay has posted (above). That will give us something to use as a basis for recommendations.
Posted by Gary Bloomer on 7/30/2020 at 9:34 PM Accepted

How will "catchy" help you? Most peanut butters are the same. What defines your brand? What's its story, narrative, history, and heritage? What sets it apart from every other peanut butter out there? What is your brand about? What does it stand for, represent, and mean?
Posted by Shelley Ryan on 8/28/2020 at 11:36 AM Moderator

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs