Know-How Exchange : Student Questions

And what of show attendees? Their needs, interests, wants, and preferences?

Assuming you have a trade show booth, there is a lot that I guess falls under your #7 "Arrange all Required Materials".

Booth design
Rentals of any equipment you may need (booth, furniture, carpets, AV, lead scanners, etc.)
arranging for services - power, internet, water, cleaning, etc.
Shipping of materials

Your #2 and #3 aren't something I have done. I think these may be done if you are not fully running it, but instead are using others to do the trade show for you.

And expanding on what Gary Bloomer said - the most important part is determining what you will be saying and offering so that the prospects go from being at show to achieving that next step on your sales process. All too often at trade shows, you see booths where no one is stopping and the exhibtor walks away at end of show with no results. Commonly the exhibitor doesn't have what the attendees want, exhibitor does but is not communicating it quickly and clearly so that the attendees stop, or the exhibitor does have them stop but doesn't have a plan/process to get the info and move the attendee along their sales funnel.

Start by articulating your objective for the show and identifying the way you will measure success. (If you don't know where you are going, you won't know when you get there! :) )

The MarketingProfs Know-How Exchange is NOT here for student homework assignments. Please pass that "comment" along to your RMIT University lecturer.

The MarketingProfs Know-How Exchange is NOT here for student homework assignments. Please pass that "comment" along to your RMIT University lecturer.