Question
Topic: Student Questions
Trade Show Promotional Activities
Related Discussions
- Off Page
- B2b Challenges Faced By Decision Makers In Apac
- Marketing Research
- Companies Changed The Strategy Based On Research
- Marketing Targeting Stragety Of A Music Band
- Competition
- Trade Show Actions
- Blackpink - Strengths And Weaknesses
- Qs About Competitor Audit Analysis
- Final Year University Dissertation Question Help!
- Search more Know-How Exchange Q&A
Community Info
Top 25 Experts
(Student Questions)
- mgoodman 36,291 points
- Gary Bloomer 32,138 points
- Jay Hamilton-Roth 28,001 points
- Peter (henna gaijin) 23,802 points
- Carl Crawford 22,363 points
- wnelson 21,503 points
- Chris Blackman 10,081 points
- Pepper Blue 8,859 points
- SRyan ;] 8,290 points
- Blaine Wilkerson 7,890 points
- steven.alker 6,430 points
- SteveByrneMarketing 6,267 points
- telemoxie 6,160 points
- bobhogg 4,824 points
- MANSING 4,819 points
- Levon 4,419 points
- Mushfique Manzoor 4,218 points
- Corpcommer 3,952 points
- darcy.moen 3,605 points
I'm a an international business student and i am currently working on the business promotion marketing assignment for an Australian wine industry (penfolds) attend trade show internationally. I have chosen China as a international market for this company because there are big market and demands.
I need to do two marketing actions plans which is before the trade show and during the trade show.
Action plan 1 (before trade show)
At the first email to stakeholders let them know about the whole action plans.
Second, design a good place that can attract audiences in the trade show.
Thirdly, provide and cover the cost of lodging, food and shipping for employees who attend trade show.
finally, prepare exhibition promotions for the trade show
Action plan 2 (during the trade show)
There are several activities and staff teams contains during the trade show.
Introduce product: give a presentation and video display about product to audiences.
Provide the sampling, testing and customer entertainment area for audiences.
Create brochure and catalogues which can target potential customers or business cooperative partner.
I will be very happy and appreciate if you give me your feedback on my marketing strategy!
Thank you.