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Topic: Student Questions
Seeking Feedback For Promotional Plan
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I am currently a university student in Australia studying International Business (Marketing) and am seeking feedback on the promotional plan I have created for an assignment.
To give context, the assignment is based on the ability to plan and schedule promotional activities in an international business setting. Therefore I have chosen an Australian Wine company, Seppelt, that seeks to attend ProWein, an international Wine and Spirits Tradeshow.
The promotional plan I have created is composed of two parts:
1) Pre-Tradeshow Plan: plan of activities that must be completed prior to the trade show in the form of a Gantt chart/timeline.
2) Promotion Schedule: plan of promotion activities during tradeshow in the form of a runsheet.
To see the plans i have created, please see the following link:
https://bit.ly/PromotionPlanFeedback
Feedback and opinions on the feasibility of the plan, the construction, ideas presented or anything else I have missed out on, that you can think of would be greatly appreciated.
Thanks in advance!
NOTES: Feedback in the form of comments on the attached spreadsheet or responses to this post are both available and appreciated