Question

Topic: Taglines/Names

Leather Company Looking For Catch Slogan/tagline

Posted by craigmacrae314 on 5/8/2020 at 10:54 PM ET 250 Points
Hello im looking for help coming up with a slogan/tagline for our leather goods company. The name of the company is Gateway Goods. Right now we have kind of that rustic/rugged appeal. We mainly make wallets, clutches, totes, messenger bags etc. We appeal to both male & female customers so any ideas would be great! Thanks!

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RESPONSES

  • Posted by Jay Hamilton-Roth on 5/9/2020 at 7:09 AM Accepted
    What does "Gateway Goods" mean to your prospective customers?
    How do your products compare to your competitors?
    What makes your products unique/different?
    What do you want your tagline to say? For example, "We make leather bags" or something else?
  • Posted by chiron34 on 5/10/2020 at 6:47 AM Accepted
    Are you selling online or do you have a physical shop or are you doing sales in both arenas?

    Can you identify your direct competitors and your indirect competitors? Who are they?

    How are you presently distinguishing your products from competitors: price, quality, delivery, service?

  • Posted by mgoodman on 5/10/2020 at 3:12 PM Accepted
    Can you be more specific about your primary target audience? "... both male and female customers" includes billions of people. You can't afford to market to all of them.

    Then you might want to address the questions posed above. That will help us respond to your request.

    P.S. You might also consider adding the word "Leather" to the company name, so prospective customers will at least understand the category in which you operate. "Gateway Leather Goods."
  • Posted by Shelley Ryan on 5/29/2020 at 1:38 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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