Know-How Exchange : Strategy

Let's start with the obvious questions: Who is your primary target audience? Where? What's in it for them? What unique benefit can they expect?

What is unique about your course? Why might someone prefer it? How is it different from, and better than, competitive alternatives?

What drove you to come up with this? Did you perceive some major weakness in the existing system that you felt you could correct?

Who is the marketing aimed at? Who would be paying for the course?

For what region would the fifth grade biology curricula be approved for?

First, I am assuming 5th grade as in the American standard, so kids are usually about 10-11 years old. Brings a question - is biology generally taught at this age group? Been a while since I was in grade school, but I seem to remember biology being about a 9th or 10th grade class.

For this, I see 3 possible directions you could go:

1) a course used by schools, so you would need to promote to the school districts to get it included in the curriculum. Prior to our current covid-19 situation,this would be a long, political process. But as schools find ways to teach at a distance in this emergency, opportunities may arise.message boards for people who do this an you could possibly work through them.

2) a course used by home schoolers - people who teach their own kids outside of the school system. Don't know much about this, but I would think there are web sites and message boards for people who do this and you could promote through them.

3) people who are looking for extra assistance/tutoring on the subject (after school studies). Have less ideas on how you would broach this market.