Question

Topic: Branding

Car Wash Package Names

Posted by ble on 3/19/2020 at 8:51 AM ET 250 Points
We are opening a new automatic car wash in our small South Dakota town. We will offer three wash packages and are looking for ways to identify each tier. Is it better to use the usual Gold, Silver, Bronze type names or go with something more unique and catchy. Betsy, Thrifty, Nifty? Any advice? Suggestions?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/19/2020 at 9:03 AM Accepted
    Names that clearly articulate the levels are better. Create lists of 3 names and see if your target audience can tell which name is which level.
  • Posted on 3/19/2020 at 12:13 PM Accepted
    I'd use the level-names already familiar to your consumers -- like "bronze/silver/gold."

    "Betsy/Thrifty/Nifty" (and names like that) will be more confusing than helpful ... and will require more communication to get people to understand.

    K.I.S.S.
  • Posted by Gary Bloomer on 3/19/2020 at 6:09 PM Accepted
    Names like "Betsy/Thrifty/Nifty" will confuse people.

    Confused people don't make good decisions.

    Stick with tried and true.
  • Posted by SteveByrneMarketing on 3/23/2020 at 8:17 PM Accepted
    Best would be go with what's clear - Platinum, Gold, Silver.

    Still, since it's about cars, option could be - Rolls, Benz, Caddy. Then again, you're in South Dakota, so maybe not.
  • Posted by ble on 3/23/2020 at 8:51 PM Author
    Thank you...my question has been clearly answered! And the answer about us being South Dakota prompted a thought process...we would have Togo with Chevy/Ford/Dodge here...and we might end up with brawling over disagreements over which are top/middle/bottom tier! 🤣 thank you again for your thoughtful and helpful answers.
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