Question

Topic: Student Questions

Challenges In Marketing Mobile Games

Posted by marie.kuehnastkrebuehl on 2/19/2020 at 12:00 PM ET 25 Points
What challenges do you see in marketing mobile games or apps?(focus on hyper-casual games is a plus, not a must) How do you solve these challenges?

What KPIs would you track and how would you improve them?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/19/2020 at 12:46 PM Accepted
    Have you seen the recent movie (2019), "Not for Resale"? It details the issues about marketing games quite well.
  • Posted by Gary Bloomer on 2/22/2020 at 8:53 AM Accepted
    What thought and attention have you given this question? Where have you already looked for supporting evidence? What are your ideas?
  • Posted by Shelley Ryan on 3/9/2020 at 4:43 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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