Know-How Exchange : Taglines/Names

Perhaps you can tell us more about your new company:
Who specifically are you seeking as clients?
Where are these clients located?
Why would they choose to hire your services (instead of a competitor)?
What knowledge/skills do you have that others don't?
What type of names are you looking for?

Don't put the cart before the horse. Your marketing plan should precede the name. Use your marketing plan to answer the important questions Jay has asked.

What criteria will you use to select the name? What do you want it to communicate?

My colleagues above have requested some information from you about the focus and operations of your business activities. It is important that you provide this information. Without that information we are effectively working in the dark to try and construct an effective business name for your business. Consequently, we need the information requested to provide the context for a memorable, distinctive and descriptive name that will
• provide a launch pad for your Company’s brand development over time,
• facilitate your Company’s promotional and marketing activities, and
• become the public face of your Company and promote confidence in your ability to deliver effective and positive outcomes.

Choosing a business name is difficult. Please help us to help you.

What kinds of schools are you focusing on? High schools, community colleges, universities?