Branding - can branch use parent company's logo? from uzmirzoo: MarketingProfs Question 47727

Topic: Branding

Can Branch Use Parent Company's Logo?

Posted by uzmirzoo on 2/12/2020 at 12:44 AM ET 250 Points

I wanna crate letterhead for branch Company. Is that ok in USA to use parent company's logo in letterhead for branch company?

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Posted by Jay Hamilton-Roth on 2/12/2020 at 9:11 AM Accepted

Why not ask your parent company for permission?
Posted by Peter (henna gaijin) on 2/12/2020 at 12:24 PM Accepted

All depends on the agreement between the branch and the parent.
Posted by Mike Steffes on 2/12/2020 at 1:50 PM Accepted

Do whatever you wanna do. It's less stressful for everybody involved to ask for forgiveness than permission.
Posted by mgoodman on 2/12/2020 at 2:12 PM Accepted

If parent doesn't object, you can use their logo. Best if you can disclose that you are "an XYZ company" (where XYZ is the parent company). Otherwise you might confuse your target audience.
Posted by Bill Schick on 2/13/2020 at 10:07 PM Accepted

Typically, parent companies have a brand standards guide (can often be downloaded on their website), that will dictate proper use of the logo. They will often have a page dedicated to use for branches. I would start there. You should also be able to ask the company directly. If you feel that you can't...
Posted by Shelley Ryan on 2/27/2020 at 5:26 PM Moderator

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs