Question

Topic: Taglines/Names

Need A Tagline For India's Only Cruise Portal.

Posted by arvind on 12/7/2019 at 9:13 AM ET 250 Points
Ark Travels Pvt.Ltd. are India's number 1 cruise wholesaler and the next competitor is 1/4th our size,number and turnover wise.we market to 24000 retail travel agents thru a portal,the only one in India.The tag line of Ark offline is CONNECTING OCEANS WORLDWIDE.We are stalwarts in Indian Travel industry with 36 years experience and unmatched brand loyalty.
I need a non clashing tagline for our portal,that I'd innovative,exciting and which conveys digital selling of cruises,
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RESPONSES

  • Posted by Jay Hamilton-Roth on 12/7/2019 at 4:06 PM Accepted
    Why not simply use, "India's #1 Cruise Wholesaler"?
  • Posted by chiron34 on 12/8/2019 at 9:25 AM Accepted
    You have been successfully using the tag line “Connecting Oceans Worldwide” for many, many years, so there is great benefit in continuing to use it. Brand recognition is very important in the fast-paced business world of today, and you seem to have it. Your market obviously recognises this tagline and connects to Ark Travels. But with the advent of changes that now involve modern technology angles to the promotion of your Company’s offerings, you now wish to make some reference to this new technology. My simple solution is to keep the highly visible and recognizable tagline attached to your name, but change it marginally to bring Ark Travels into the 21st Century:

    Ark Travels Pvt Ltd
    … Connecting Oceans Worldwide, Digitally

    Ark Travels Pvt Ltd
    … Connecting You Digitally to Oceans Worldwide

    Ark Travels Pvt Ltd
    … Your Digital Connection to Oceans Worldwide

  • Posted by Gary Bloomer on 12/8/2019 at 10:29 AM Accepted
    Is anyone searching for you (or finding you and booking trips) BECAUSE of a tagline that you know is tied specifically to a digital connection?

    Rather than a new tagline, could it be that you simply need a wider variety of landing pages that cater to prospects who are searching for a variation of the term "book Indian cruise online"?
  • Posted by Mike Steffes on 12/17/2019 at 12:17 PM Accepted
    CONNECTING OCEANS WORLDWIDE
    "Now Connect With Us on Your Phone"
    "Now Connect With Us on the Internet"
    "Now Connect With Us Online"
  • Posted by Shelley Ryan on 1/9/2020 at 3:29 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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