Know-How Exchange : Strategy

It depends on a lot of factors.

First, what are the current turnover and marketing budgets? What's the business's market position/share? Can the growth come from selling more to current customers, or is it all going to come from adding customers, or growing the market, or stealing market share from competitors?

Who is the target audience? Who are the decision-makers? Who are important influencers? Etc.

Who are the main competitors? What marketing strategies are they pursuing? How much are they spending on marketing? What are their vulnerabilities? (You might want to conduct a SWOT analysis.)

How about pricing and profitability? Are the margins rich enough to justify aggressive marketing? Is pricing considered part of the marketing "budget?" How about R&D? Sales? Staffing?

Hypothetical questions like the one you've posed don't have real answers because they require assumptions about marketplace conditions and internal issues that have greater impact than the basics of the hypothetical question itself.

What kind of product or service is being offered to make up that $200 million?

Is that 200 closed sales at $1,000,000 each?

Or is that 400 closed sales at $500,000 each?

And so on ...

In your interview, they aren't looking for a single magical answer. They want to hear your thinking. You've been given a lot of follow up questions, all of which would be appropriate responses to their inquiry. The challenge will be for you to get their answers to these questions, and then continue to share your expertise on how to achieve their goals given their parameters. Good luck.