Question

Topic: Taglines/Names

New Tagline For Multipurpose Events Facility

Posted by chadmbanks on 11/21/2019 at 6:00 PM ET 500 Points
Hello

I work with the Sweetwater Events Complex in Rock Springs, WY and we're looking for a new tagline. We're been using "The Happening Place" for quite a while but want something that more reflects destinations & events. We host huge RV rallies, rodeos, concerts, trade shows, motorsports, our county fair and just about everything in between. I'd love to hear your ideas.
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RESPONSES

  • Posted by Peter (henna gaijin) on 11/21/2019 at 7:06 PM Accepted
    "For all your festival grounds needs"

    "Where Wyoming Celebrates"

    "Official grounds of Wyoming's Big Show"

    "Official grounds of Wyoming's Big Show + more"

    "Wyoming's Premier Event Center"

    "Wyoming's Premier Festival Grounds"
  • Posted by mgoodman on 11/21/2019 at 7:11 PM Moderator
    It isn't clear why you would walk away from a tagline that has served you well for so many years. Is this a case of the management getting tired of the same line? If so, please remember that the tagline is for your primary target audience.

    And with an audience as diverse as yours, "The Happening Place" isn't so bad. I'd re-think the need for a new tagline. Why do you want more emphasis on "destinations and events?" Are you afraid people in your target audience don't understand what you offer?
  • Posted by chiron34 on 11/22/2019 at 8:46 AM Accepted
    You haven’t given any marketing reason, compelling or otherwise, to actually dispense with your long-standing tagline. The great diversity in the nature of events held at the Sweetwater Events Complex makes it difficult to devise a new tagline. My recommendation is that you remain with the concept of “The Happening Place”, as it has served your organisation and your community well for some time and therefore your community understands the message it is imparting.

    If you must freshen it up for a new generation, I would suggest:

    The Sweetwater Events Complex
    … The Happening Place … where it’s all still happening!
  • Posted by Jay Hamilton-Roth on 11/22/2019 at 12:17 PM Member
    (Without any corporate insight, I'd tend to agree that your existing tagline is short-and-sweet)

    Here are some other ideas to consider:
    • Home of Horsepower (which echoes both rodeos, motorsports, and other high-energy events)
    • Home of the Best Events (you're a destination)
    • Wyoming's #1 Event Venue (why not claim to be the leader?)
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