Question

Topic: Branding

Naming Our Company

Posted by taigarz136 on 9/22/2019 at 3:33 PM ET 50 Points
My sister , and I are considering opening up an Estate Sale Business, in a much needed location in the Texas South Region. It is the lower tip of Tx , near the coastal bend of Texas. near the gulf.
We are are looking for a catchy name for our business venture.
Respectfully,
Anna Beth & Norma
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RESPONSES

  • Posted by mgoodman on 9/22/2019 at 6:29 PM Accepted
    Since it's still early enough, let me discourage you from making "catchy" a priority for the name. What you would like the name to communicate is NOT how clever you are, but how you provide a valuable and compelling benefit for your target audience.

    Who is your target audience? What's in it for them to hire you? How are you a better alternative for them than any other solution?

    Give us this information and we'll come up with a great name for you.
  • Posted by Jay Hamilton-Roth on 9/23/2019 at 9:39 AM Accepted
    Are either you or your sister well known in the region?
    Why are you targeting that region specifically? What unmet needs do you see? Who is likely to need your services? Why?
  • Posted by Pollywog on 9/26/2019 at 10:25 AM Accepted
    When I hear "catchy," I think "attention-getting and memorable," and that is indeed what a startup business needs! Your business's name should be a word or short phrase that leads into the story you want to tell. That story should be all about what you can do for your customer. My company specializes in naming, and we have a soft spot for entrepreneurial startups.

    [Self-promotional link removed by moderator. Please tell Askers to view your profile instead, according to the KHE Important Guidelines.]
  • Posted by Shelley Ryan on 10/24/2019 at 10:09 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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