Know-How Exchange : Taglines/Names

What's the name of the school? Where is it located?
Is there a specific goal you're raising money for?

Truxton Academy Charter School which opened on 9/4. It is the first truly rural charter school in NYS. It is located in Truxton, NY. Money needs to be raised in order to run the school programs that we have planned. We are a public school, but receive less funding per student then a traditional public school. Here are a few of the things that we are trying to raise money for. We need two school vans for field trips to our local agro-business partner locations. Also, we have a rural life lab in our school proposal. We need money for green houses, chicken coop, animal barn, etc... Lastly, we would like to participate in the Farm to School program. The goal is to use 30% of food used in school meals from locally sourced products. This food would be grown at the school and procured from local agro-businesses. We appreciate any ideas!

Thank you!

Another approach, focus on the community aspect of growing the school (like a barn-raising): "The School Raising Team" (where the "raising" can be for $).

Or consider "The Future Growth Team" (a play off your school's tagline).

Great ideas!

You might want to consider using the term "Farming Professionals" if it fits into your strategy.

So now the key question: How are you going to decide on the name? What criteria will you use to pick a "winner?" And how will you ever know if the one you pick was really the best candidate?

(This is usually the question we ask up-front so we don't deplete precious creative juices on naming directions that will be rejected immediately. Best answer: Prepare a tight Creative Brief. https://bit.ly/htnXoR )