Question

Topic: Taglines/Names

Company Name Is Makewealth...need Tagline

Posted by makewealth9 on 9/15/2019 at 9:40 PM ET 250 Points
I am a Financial Professional. Starting this company to plan life Insurance, retirement income, investments..please guide me with a tagline.
I am thinking Make your money work for you...
But it's not impressive...
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/16/2019 at 8:40 AM Member
    Why not simply state what you offer and to whom? For example:
    Life Insurance • Retirement Income • Investments

    -or-

    South Carolina's Life Insurance & Investment Specialist
  • Posted by Mike Steffes on 9/16/2019 at 9:58 AM Accepted
    MakeWealth
    "Investments and Insurance for Your Trouble-Free Retirement"
  • Posted by mgoodman on 9/16/2019 at 12:37 PM Moderator
    Who and where is your target audience? Why might they choose you over a competitor? What unique benefit can you provide?
  • Posted by chiron34 on 9/17/2019 at 9:05 AM Accepted
    Makewealth
    … always working with you to protect your retirement
    Makewealth
    ... helping you into a comfortable retirement, one year at a time
  • Posted by makewealth9 on 9/20/2019 at 11:38 AM Author
    I am still looking for attractive tag lines - the responses are ok, I may need to tweak them if I do not find any interesting tag lines
  • Posted by Jay Hamilton-Roth on 9/20/2019 at 12:58 PM Accepted
    What does "interesting" or "attractive" mean to you?
  • Posted by mgoodman on 9/20/2019 at 1:58 PM Moderator
    Instead of focusing on what YOU want to do, why not shift the consideration to the unique and compelling benefits YOUR TARGET AUDIENCE can expect when they hire you?

    Can you answer the questions we've asked? What would you tweak and why?
  • Posted by makewealth9 on 9/23/2019 at 12:23 PM Author
    By interesting I meant Catchy...My target audience would be any person - living and breathing above the age of 18.
  • Posted by mgoodman on 9/23/2019 at 1:00 PM Accepted
    A target audience of "any person - living and breathing above the age of 18" is absurd. You can't afford to reach all those people, and you couldn't serve them all if just 0.1% respond. There are more than 4 billion individuals in that audience!

    You need to be more thoughtful and careful as you develop your company plans. It matters.
  • Posted by Shelley Ryan on 9/30/2019 at 11:21 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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