Question

Topic: Taglines/Names

Hydraulic Engineering - Tagline/slogan Needed Pls

Posted by Anonymous on 8/28/2019 at 11:50 PM ET 250 Points
Hi Everyone, Found this website by fluke and hope someone can help me please.

We are looking for a fun simple but catch tagline/slogan for our business and we are stumped on ideas.

We are a small hydraulic engineering company called Dynamic Fluid Systems but we were trying to incorporate the word hydraulic in the slogan/tagline. We do hydraulic repairs, service and maintenance as well as supply hydraulic products, we also manufacture some items as well.

Any creative ideas out there would be really helpful as we have been at this for a few days now and everything we think of is boring but we want to find something fresh and new and fun.

Thanks everyone
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RESPONSES

  • Posted by Jay Hamilton-Roth on 8/29/2019 at 8:06 AM Member
    Your existing tagline, "Hydraulic Engineers and Suppliers" is a little vague (and so is your home page of your website). Specifically, are you the #1 reliable source for hydraulics in NZ? Or, just Auckland area? Or some other region? Who specifically is likely to buy from you? Why wouldn't they purchase from your competition? What are you best known for?
  • Posted by mgoodman on 8/29/2019 at 9:46 AM Moderator
    What makes you different from, and better than, your competition? That's what you should communicate in your tagline.

    A tagline that is "fun simple but catch" suggests that you don't have an important benefit promise to communicate, so you are trying to amuse or entertain your target audience instead. I would focus on the substantive message you want the target audience to receive, and craft your tagline to communicate that message singlemindedly.

    If your tagline is unique and compelling, your target audience will "get it" and you won't need to entertain them.

  • Posted by Mike Steffes on 8/29/2019 at 11:48 AM Member
    There's a line on your About page that seems to capture what you want to express. It goes something like this:
    "If it's hydraulics, we do it!"
  • Posted by chiron34 on 9/1/2019 at 12:59 AM Accepted
    Some thought provokers:

    Dynamic Fluid Systems
    … Our Hydraulics Expertise, Your Hydraulics Difficulties: Perfect Match, Perfect Solutions

    Dynamic Fluid Systems
    … Hydraulics experts; always available just when needed!

    Dynamic Fluid Systems
    … Hydraulics Experts, no job too small.

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