Know-How Exchange : SEO/SEM

If your budget is big enough (and the traffic is worth it), traditional advertising (broadcast and print) could work. Also consider creating content others can use/post and let the relevant bloggers and experts have at it.

Who is your primary target audience? What benefit can they expect? What is the product/service, and why might your target audience want it? How/why are you better than your competitors?

Social media posts about specific aspects of Swiss holidays.
Top 10 lists of things to see, do, and experience in Switzerland.
Authority links from other sites about Swiss travel, places of interest, and Swiss food to your site.
Keyword optimized articles about destinations in Switzerland shared on Medium, LinkedIn, and Quora.
Q and A sessions about travel to and in Switzerland.
Articles and advice on traveling from Switzerland to other European destinations.
Notes on visas, currency, and lengths of stay.
Pages on your site linked to other pages on your site.

SEO is the best way to get organic traffic to your blog or website. It helps you in generating high-quality backlinks from high authority sites. There are many SEO techniques or SEO strategy through which you can drive traffic to your blogs or website like Guest Posting, Article Poating, Forum Submission, etc.

To get organic traffic through SEO, you need to do keyword research first and find out your targeted keywords, then you have to write quality content which fulfills the user's query, keep on-page SEO in mind while writing the article, complete proper optimization of the article for your keywords. Next after publishing your article, you have to do off-page SEO activities such as backlinks creation, social media promotion, etc.
These tactics will help you rank your article and bring organic traffic.

There’s plenty you can do boost organic site traffic at no cost except your time:

-Optimize for your person's, not search engines.
-Blogging is perhaps the most effective way to increase your organic site traffic.
-Use long-tail keywords.
-Consistently create quality content.
-Use internal links.
-Encourage incoming links.
-Use social media.

Ultimately, to increase organic site traffic you need to give your customers what they want – quality advice, information, and insight.