Question

Topic: Taglines/Names

Looking For Sass To Stand For Somesthing

Posted by Anonymous on 6/21/2019 at 8:32 PM ET 125 Points
My business is called SASS which stands for simplicity as strategy. I do personality profiling for SME and corporates and take them through the 7 communication styles or fascination advantages. I tried to tie in the Simplicity as Strategy by we simplfy communication by by simplifying it into 7 streams. Somehow I think the messages are mixed. Does anyone have an idea of what SASS could stand for or help me with the other concept.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/21/2019 at 9:24 PM Accepted
    The meaning of "Simplicity as Strategy" isn't clear. Rather than try to shoehorn another set of words to fit SASS, step back and focus on your marketing strategy. Who specifically is likely to hire your services? When? Why wouldn't they hire one of your competitors? What can you offer that others can't/don't? Is what you offer proven/guaranteed? Put another way, when your past satisfied clients have described what you've done for their business, what words have they used?
  • Posted by chiron34 on 6/24/2019 at 10:40 PM Accepted
    Your acronym is SASS, but "simplicity as strategy" is SAS. Why the extra S? My concern is that your acronym may confuse prospective clients who will think you are a SaaS company, which (from your brief explanation) is not the case. Put simply, you may attract the wrong prospective clients, which is not what you want. I would suggest that you do a 'Lean Canvas' analysis of your business concept because that will focus on your strong points and provide a basis for the determination of a future course of action.Your search engine will give you leads to the effective use of the Lean Canvas.
  • Posted by Shelley Ryan on 7/8/2019 at 3:24 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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