Question

Topic: Social Media

Which Social Media Platform Is More Engaging?

Posted by justinblake.sc on 6/19/2019 at 7:52 AM ET 25 Points
Want to know the best social media platforms in terms of engagement, so that i can focus on that engaging platform for my business.
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  • Posted by Jay Hamilton-Roth on 6/19/2019 at 8:47 AM Member
    It depends on your target audience. What social media platform are they likely to use?
  • Posted by justinblake.sc on 6/19/2019 at 8:57 AM Author
    Get it, but the why m asking this is i'm using all the top social media platforms for my business but none stands out in engagement as yet! what to do
  • Posted by Jay Hamilton-Roth on 6/19/2019 at 12:50 PM Accepted
    "Engaging" is more than simply posting a few times and asking people to connect with you on that site. It's a lot of work to build an online dialogue with people, writing posts that are brief yet useful, and getting return visitors. Think of all the companies that are attempting to get YOUR attention. Which of them is effective for you? Why?
  • Posted by mgoodman on 6/19/2019 at 1:49 PM Accepted
    Let's review your results after 6 months of active social media presence. Perhaps then we can help you answer your question. (If not, try 12 months.)

    Separately, how are you going to measure "engagement?" Is that really the goal?
  • Posted by justinblake.sc on 6/20/2019 at 6:59 AM Author
    Well the goal is to identify each network for their unique metrics that can help marketers and Entrepreneurs to focus on that same metric to get higher ROI and generate leads from that!
  • Posted by Peter (henna gaijin) on 6/20/2019 at 12:12 PM Accepted
    We need to know what business you are in, where you are located (what country), and more, before we can have any chance of answering the question.

    And the primary goal you are after - to focus on just 1 social media platform - isn't one I would agree with in most cases. By going for just one, you will be missing opportunities to reach people.

    Here are some links which have some stats that may help you figure out for yourself, if you don't want to provide us with info. These stats are US-centric.
    https://www.invespcro.com/blog/social-media-engagement/
    https://www.webstrategiesinc.com/blog/which-social-media-sites-get-the-most...
    https://sproutsocial.com/insights/social-media-statistics/
  • Posted by Gary Bloomer on 6/20/2019 at 9:01 PM Accepted
    You're asking the wrong question.

    Forget about engagement.

    Focus on constituent creation, community growth, and conversion.
  • Posted by justinblake.sc on 6/24/2019 at 2:40 AM Author
    Is there any tool that hep me manage my social media engagement for consistency reasons! i'm still researching on this
  • Posted by Shelley Ryan on 7/8/2019 at 3:17 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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