Know-How Exchange : Taglines/Names

What do you want the tagline to convey? Who specifically do you help? Where are they located? What will distinguish your business from your competition?

When you say 'dog sitting'. what is the actual range of services you provide to clients? For example, do you just look after dogs for a day or two, or do you take dogs for longer periods, say when owners take a month long holiday or even longer. Do you provide the food or do the owners provide the food? Do you have any special or unusual services for dogs, such as exercise regimes or grooming? Do you accept aggressive dogs or guard dogs, dogs that have special training to fulfill a purpose?

Be careful you don't go overboard on "creative."

"Jurassic Barks" is already a play on words, without much hint of what you actually do or why someone might want to hire you. If you are determined to use that name, your slogan will have to do all the work in communicating your positioning.

Who exactly is your primary target audience? Where? What unique benefit can they expect when they hire you? How are you different from, and better than, your competitors?

Jurassic Barks
"Dog Sitting with No Surprises"