Question

Topic: Student Questions

Best Tools For A B2b Company In The Media Mix

Posted by 13077449 on 4/17/2019 at 10:26 AM ET 250 Points
Dear Marketing Profs,

I am currently working on a research for a company called tippr. tippr is a company that connects hospitality entrepreneurs with hospitality suppliers through an app.

I do research into how tippr can optimize the sales process. Suppliers buy a subscription with tippr and can then offer products on the tippr app. Now I am looking for resources that can be included in the media mix of tippr so that the target group can be reached efficiently.

Does anyone have tips about resources that can be used to get in contact with the target group (catering suppliers)? Marketing Automation, social media and trade shows are already being used.

Thanks a lot!

Yours sincerely

Jelle Ledeboer
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RESPONSES

  • Posted by Peter (henna gaijin) on 4/17/2019 at 12:49 PM Accepted
    There likely is some trade media out there. Magazines or web sites. You could advertise with them, write byline articles for them, etc. If the trade shows you have identified are targeted for you, chances are some of these media will be there as exhibitors, so you could find them through exhibitor lists.
  • Posted by mgoodman on 4/25/2019 at 3:17 PM Accepted
    Have you tried direct mail? It's "old school," but it still works incredibly well in many industries.
  • Posted by Shelley Ryan on 5/9/2019 at 10:05 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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