Question

Topic: Taglines/Names

Help! Tagline For An Organic Product Business

Posted by tandraeabev on 3/22/2019 at 10:44 PM ET 125 Points
I am from Haliya Organics, a business which is my capstone project for next school year.

I need help with coming up with a tagline.

Brand image/ about:
-Haliya is a business that would sell locally-made organic products.
- Promote cruelty-free, eco-friendly organic products with sustainably and locally sourced ingredients.

- We also want to raise awareness of its benefits.
- Accessible and affordable. Self-care.
-it is like going to the spa without really going to one, because you would feel relaxed once you apply or smell the balm
-also, instead of buying painkillers, which affects the liver if a person frequently uses them, purchasing balms would be a much healthier alternative.

HALIYA- making the most of our natural resources and creating a product that would be of help to a lot of people is how Haliya innovates.
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RESPONSES

  • Posted by tandraeabev on 3/22/2019 at 10:50 PM Author
    Target market: teachers in my school, senior high students, mostly moms, aunts, company give-aways
  • Posted by Jay Hamilton-Roth on 3/23/2019 at 9:05 AM Accepted
    Is the tagline for a balm product or for the company? How are the products better than the competition? Would your target audience care about the benefit you listed (spa / no painkillers / reduced liver problems)?
  • Posted by mgoodman on 3/23/2019 at 4:24 PM Accepted
    What purchases would you replace? You need to deliver on the benefit your target audience would most value. For example, if you offer a food product, you might want to focus on how delicious it is (i.e., flavor). If you offer a skin lotion, you might want to focus on how it softens the skin (or makes it look younger, etc.)

    People don't put something on their shopping list like "organic products."

    "Organic" might be a nice FEATURE, but it isn't a core BENEFIT for your target audience. And the BENEFIT is what you want to communicate in your tagline.

    Who is your primary target audience, and what important BENEFIT can they expect if they buy your product(s)?
  • Posted by chiron34 on 3/24/2019 at 11:06 AM Accepted
    Where are you located? Your location and the culture of the local community has a strong bearing on how your products will be accepted. It can therefore influence the drafting of a tagline.

    What are the products in your catalogue? You have mentioned a balm, but do you have other products? Are your products based on the health benefits of ginger? Your name, Haliya is very similar to the word 'halia', which means ginger in Bahasa Malaysia, a language of Malaysia in South East Asia.
  • Posted by Shelley Ryan on 4/10/2019 at 11:07 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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