Question

Topic: Branding

Tagline Or Slogan

Posted by crystalyeo on 2/16/2019 at 1:34 PM ET 125 Points
Hi, i am writing to ask for help and advises.

I am looking for a tagline and slogan for my company which is into energy and commodities reports, online news, consulting, database/data, conferences, training for the india market. Below is our current tagline to be use on name card - Leading provider of market intelligence and pricing solutions for energy and commodities in India.


Slogan:
We know India

Or

Experts in data and insights

Thanks
Yeo



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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/16/2019 at 4:31 PM Member
    What's the name of your company?
    Who specifically is your target audience?
    Why would they want to hire YOUR services?
  • Posted by crystalyeo on 2/16/2019 at 7:23 PM Author
    Hi Jay,

    Thanks for your kind assistance.

    My company name has nothing relating to our product or services and i prefer to keep it P and C. For discussion sake, i will use LEC International Pte Ltd

    The target audience are oil, gas and petchem traders, analysts, research, market intelligence, busineaa dev, mgmt.

    Industry: oil, gas, petchem trading companies globally, financial banks, government official IEA EIA, consultancy, resaerch companies, energy exchanges.

    Hope this helps.

    Thanks
  • Posted by Jay Hamilton-Roth on 2/16/2019 at 7:43 PM Accepted
    Why is what you offer decidedly better than what your competitor's offer?
    How does "leading provider of market intelligence and pricing solutions for energy and commodities" translate into a concrete benefit your customers would receive from your services?
  • Posted by mgoodman on 2/19/2019 at 1:47 PM Accepted
    The slogans you've come up with are inward focused -- all about YOU and what YOU do. You might want to take a look at the CORE BENEFIT your primary target audience will experience when they deal with you. Step into their shoes and see if you can describe the dominant feeling and essential benefit they might express.

    Have you done a SWOT analysis of your business? That's another good way to begin the process. Since your company name doesn't say much, the tagline or slogan carries the full burden of communicating your unique positioning. You really need to get it right.
  • Posted by Gary Bloomer on 2/19/2019 at 6:52 PM Accepted
    Slogans and taglines are never about you.

    Slogans are about what you're about to do.

    Taglines are about what you've done or about what you've brought about.
  • Posted by Shelley Ryan on 3/12/2019 at 11:49 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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