Question

Topic: Branding

Need A Tagline For A Wheelchair Transport Business

Posted by salsedgwick on 12/29/2018 at 7:48 AM ET 125 Points
Setting up a business with the name Sprint Rabbit. It provides transport for a wheelchair client ant their Carer. Can take to Dr’s appointment, outings, movies, shopping centres, visit friends. Specialised private transport that provides comfort, freedom, choices and affordability.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 12/29/2018 at 8:24 AM Member
    Where do you serve?
    How is this different that other transport services in your region?
    What special training/vehicles does you staff have?
  • Posted by Mike Steffes on 1/2/2019 at 10:04 AM Accepted
    Sprint Rabbit
    Mobility Accessible Private Transport
  • Posted by mgoodman on 1/2/2019 at 5:17 PM Moderator
    Since the name does not let people know what you do, the tagline is especially important. It should communicate the service you provide and, if possible, your point of uniqueness. (How are you different from, and better than, other alternatives?) Where do you operate? Who is your competition?
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