Question

Topic: Strategy

How To Blur Part Of An Article Connected To A Cta

Posted by arom67r on 12/22/2018 at 6:36 AM ET 250 Points
I've seen an interesting effect in your https://www.marketingprofs.com/articles/2018/40345/maximize-customer-engage... article wich I would like to know how to make it for my membership site.

The effect consist on hide/blur a part of an article till the reader takes an action wich in the article consists on register on your website.

Is there a plugin wich does that, or...?

Thanks for your help and attention, and forgive my poor English skills.

Nonoro
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RESPONSES

  • Posted by Jay Hamilton-Roth on 12/22/2018 at 10:37 AM Accepted
    It depends on your website platform.
  • Posted by Gary Bloomer on 12/22/2018 at 11:08 AM Accepted
    I see no blurring effect on the page in question. As for the availability of a plugin, as Jay mentions, that will depend on the CMS you're using.
  • Posted by Peter (henna gaijin) on 12/22/2018 at 3:58 PM Accepted
    There are plugins/software to do this, depending on your web platform.

    Or it could be done manually on just about any web platform using two pages. The first page is public and includes just part of the content. On that page you put the registration system, which once they complete, they are sent to the second page which has the full article on it.
  • Posted by dubois on 12/22/2018 at 7:38 PM Accepted
    WordPress for example offers several CTA plugins, quod google. But don't get caught up on exactly which obscuration method you use to force a signup. Readers aren't going to like it, no matter how cool it looks. The best solution is the simplest to implement and maintain. You can go down a rabbit hole seeking to copy a specific look, to no incremental benefit.
  • Posted by Shelley Ryan on 1/15/2019 at 10:55 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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