Question
Topic: Branding
Partnership With Ride Hailing Service
Related Discussions
- Event Brand Design
- Horizontal Or Vertical Marketing?
- Need Title For A Product Launch Event
- Branding Using My Name - Play On Name
- Pickleball Co Brand Strat Help
- Product Brands & Company Owners
- Need A Name For My All Natural Goat Milk Soap Busi
- Brand Character Social Media Presence
- Resian Jewellery Name Needed
- I Need Help With A Slogan For A Howlsale Company
- Search more Know-How Exchange Q&A
Community Info
Top 25 Experts
(Branding)
- mgoodman 51,103 points
- Jay Hamilton-Roth 41,652 points
- Gary Bloomer 19,103 points
- Mike Steffes 7,353 points
- wnelson 6,940 points
- SteveByrneMarketing 6,741 points
- Peter (henna gaijin) 6,541 points
- Blaine Wilkerson 5,949 points
- cookmarketing@gmail. 5,171 points
- saul.dobney 4,438 points
- darcy.moen 4,308 points
- Mushfique Manzoor 3,978 points
- Gail@PUBLISIDE 3,635 points
- telemoxie 3,227 points
- ReadCopy 3,093 points
- Chris Blackman 2,605 points
- Levon 2,191 points
- SRyan ;] 2,159 points
- Deremiah *CPE 2,051 points
Just a quick question. When a cellular operator partners with a ride hailing app for example verizon collaborates with lyft, and Verizon informs its customers they can use a discount code to get a free ride for instance or get a discount , what is this called?
For lyft, it would be an acquisition/engagement campaign but what is this for the cellular in this case where they are just providing value to their customers. What is this known in the “brand” space?
Not sure if I’m explaining my question right, so for Verizon this wouldn’t be a “brand awareness” campaign, they have no problems with that , say the discount voucher is “verizon50” for a 50 percent discount on your lyft ride. What exactly is this doing for Verizon? Does this fall under brand engagement? People having to type verizon50? I’m trying to figure out what this is called