Question

Topic: Customer Behavior

Questionnaire Design

Posted by nina22298 on 11/14/2018 at 9:08 PM ET 250 Points
Hi,

I'm a student.
Trying to sell fruit.
I’d like to ask for your help,
I want to know why do some people know this online fruit shop, but they didn’t buy it?
why people didn’t buy back?
How can i build questions like this, for my questionnaire?

I would be very much thankful if you can help me.
Thank you.
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RESPONSES

  • Posted by Mike Steffes on 11/15/2018 at 8:41 AM Accepted
    At your school, find a Journalism or Business teacher to talk to about this.

    If your school doesn't have any of those teachers you can talk to a Language, or English, or Communications teacher about it.

    Use your school to help you.
  • Posted by mgoodman on 11/15/2018 at 5:01 PM Moderator
    Without knowing a lot more about your product offering, business objectives, customers, and positioning, it would be irresponsible of us to try to design a questionnaire that would diagnose the results you are seeing.

    Are you sure the offer is compelling? Are you targeting the right people? Is the copy clear? Will your target audience trust you? Etc. [Many questions.]
  • Posted by telemoxie on 11/28/2018 at 9:13 AM Accepted
    Personally, rather than focusing on the negative, on why people claim they are not buying, I would focus on the positive. I would identify repeat buyers, and ask them what they enjoy most about working with your company.
  • Posted by mgoodman on 11/28/2018 at 11:29 AM Accepted
    There is an old saying, attributed to P.T. Barnum:

    "When people ain't coming to the circus there's just no stopping them."

    My guess: The headline, images and/or copy on your website are not giving your target audience a compelling reason to buy.
  • Posted by Jay Hamilton-Roth on 11/28/2018 at 12:15 PM Accepted
    A person who didn't buy from you isn't likely to spend their time filling out a survey.
    If you're truly curious, ask them directly (phone or in person).
  • Posted by Shelley Ryan on 12/5/2018 at 5:50 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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