Question

Topic: Branding

Is Easyclick A Good Brand Name?

Posted by Anonymous on 11/14/2018 at 6:28 PM ET 125 Points
Hi,

I'm setting up a new business. It's primary products will be online legal docs (both personal and business), legal books, and possibly business videos and training courses. A little like nolo.com.

I am thinking of using EasyClick as a base name - so I can have easyclickdocs, easyclicklegal, easyclickbusiness, easyclickwills, etc if I wanted. I know the word "click" is a limiting - it works well for the online stuff but not so much for offline. Is it too limiting if I want to branch out? Am I better off with a single word brand, one that I can make my own and trademark? Like Nolo, Enodare, etc.

I would be grateful for your views.
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RESPONSES

  • Posted by mgoodman on 11/14/2018 at 6:39 PM Accepted
    I'm not a fan of nonsense names, but they are probably better than names that limit you in communicating your positioning. Why not identify the unique benefit your primary target audience will get, and name your business to communicate that benefit.

    "EasyClick" isn't a benefit unless people think clicking is a big problem ... and even then it's more like a feature than a benefit.

    I'd urge that you spend some time/attention working on a real and unique benefit-oriented positioning, and let the name flow from that positioning.
  • Posted by Jay Hamilton-Roth on 11/14/2018 at 8:12 PM Accepted
    I second Michael's (mgoodman) thoughts. EasyClick conveys that something is easy, but what specifically is easy isn't obvious. EasyLegal, for example, is better, but doesn't convey why someone would uniquely choose your offerings.
  • Posted by timo kruskopf on 11/15/2018 at 1:34 AM Accepted
    Go for it. Your business is obviously not enterprise scale so name linking directly to your services makes great deal savings on marketing.
    Google found https://www.easyclicktravel.com/ but Easyclick seems still quite virgin territory.
    Of course you're aware there's a lot big name competition on your vertical.
  • Posted by Shelley Ryan on 12/5/2018 at 5:47 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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