Question

Topic: Student Questions

I Need A Tagline, And Company Description

Posted by Anonymous on 10/23/2018 at 9:59 AM ET 250 Points
I need a professional/effective tagline and company description. The content may be simple, but the wording is important.

I market/sell custom window and door solutions to the worlds architects.
The majority of the projects i do are legacy/luxury homes, with most of the architects located in North America

My business name is Architectural Solutions, so i'd like solutions tied in somewhere.

Please let me know if there are any questions. I look forward to seeing your ideas.
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RESPONSES

  • Posted by mgoodman on 10/23/2018 at 2:52 PM Accepted
    ARCHITECTURAL SOLUTIONS
    Exceptional Doors and Windows

    ARCHITECTURAL SOLUTIONS
    Remarkable Doors and Windows

    ARCHITECTURAL SOLUTIONS
    Spectacular Doors and Windows
  • Posted by Jay Hamilton-Roth on 10/24/2018 at 7:51 AM Member
    Do architects interpret the phrase "architectural solutions" as doors & windows?
    How are your offerings different from your competition?
    What is the benefit for an architect to purchase from you?
  • Posted by Mike Steffes on 10/24/2018 at 9:20 AM Accepted
    Architectural Solutions
    "Global Custom Door and Window Solutions"
  • Posted on 10/24/2018 at 11:22 AM Author
    Jay,
    Good Morning. I'm not sure they do or not, however that is how I'm choosing to differentiate myself from others. The word solution, suggests my ability to solve a problem or difficult situation with my products.

    My capabilities create opportunities that others can't, such as large glass, motorized windows, walls that retract into the floor/ceiling. And a series of windows/doors with no exterior casing/cladding. While some of this can be accomplished by some competitors, it's only a select few.

    True design freedom. Rather than taking their design and breaking it down into smaller more manageable, or simplistic units. I have the ability to, in most cases, give them the design they intended and put on paper.

    Architects don't actually purchase, the purchase would be handled through the General Contractor or Homeowner.

    At the end of the day, I want my business to say "I have a solutions for any opening on your project, so design what you want, with the confidence you can get it.

    The name also leaves the door open, to expand my offering at some point, and offer solutions for other areas of the design. However right now, the offering is only window/door related.
    Hope that helps.
  • Posted by Jay Hamilton-Roth on 10/24/2018 at 9:57 PM Accepted
    For now, I'd suggest a tagline focused on specifically how you can help, such as: "Specializing in Manufacturing Challenging (or Difficult) Windows & Doors" or "We Love Manufacturing Challenging Details" or even "Overcoming Challenging Windows & Doors Designs".
  • Posted by yemicharm on 10/25/2018 at 5:24 AM Accepted
    Nice. But I do not think, you must have ''solution'' tied somewhere. You can leave a solution impression in the minds of your target market. Like what timbu.com is doing for adventure lovers. Speak more to the heart of those you want to do business with. Your business name is already, Architectural Solution.
  • Posted on 10/25/2018 at 8:25 AM Author
    yemicharm, i understand what you're saying, it's finding the right words i'm struggling with
  • Posted by yemicharm on 10/30/2018 at 11:08 AM Member
    Okay. Have you come up with something yet?
  • Posted on 10/30/2018 at 11:48 AM Author
    No. I've played with some things, but nothing final
  • Posted by Shelley Ryan on 11/27/2018 at 11:33 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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