Branding - Need catchy tagline from identyoperations: MarketingProfs Question 47127

Topic: Branding

Need Catchy Tagline

Posted by identyoperations on 10/5/2018 at 2:14 AM ET 250 Points

Dear all kindly suggest a catchy tagline for marble and granite business, we are unique in Italian marbles.

Thanks in advance

To continue reading this question and the solution, sign up ... it's free!

SUBSCRIBE
Or, SIGN IN

Posted by Jay Hamilton-Roth on 10/5/2018 at 7:46 AM Accepted

How are you unique?
Who specifically is likely to buy from you (instead of your competitors)?
What region do you serve?
What's the name of your business?
Why do you think you need a tagline?
Posted by mgoodman on 10/5/2018 at 5:55 PM Accepted

Who is your primary target audience? Where? What is the name of the business? What unique benefit do you want to communicate with the tagline?
Posted by Gary Bloomer on 10/8/2018 at 6:47 PM Accepted

Couple of things:

1. Every time someone comes to this forum to ask for a "catchy" something or other, an angel strangles a kitten.

2. Stop. Think. Focus. Tag lines do not brand.

Instead, tag lines point potential clients TO something: an outcome, a state, a trait, or to a desired destination. Without knowing a lot more about your business it is not possible to provide the thing to point to.
Posted by Mike Steffes on 10/9/2018 at 12:54 PM Accepted

Catchy? Who could forget this:

"We Have Your Marbles"
Posted by Shelley Ryan on 11/27/2018 at 11:15 AM Moderator

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs