Question

Topic: Branding

Tagline For Chamber Of Commerce

Posted by Anonymous on 9/6/2018 at 9:38 AM ET 250 Points
The Orrville Area Chamber of Commerce is in the process of re-branding. Our first step is to come up with a new tagline. Our current tag-line is "Opening Doors Since 1915", this was in celebration of our 100th anniversary. We are totally rebranding, and need a new tag-line. We are struggling to come up with something new and different. Our chamber is about building relationships, connections and providing resources to our membership-driven organization.
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RESPONSES

  • Posted by Peter (henna gaijin) on 9/6/2018 at 12:07 PM Accepted
    Strengthening Orrville for over 100 years
  • Posted by Jay Hamilton-Roth on 9/6/2018 at 12:30 PM Accepted
    Since "building relationships, connections and providing resources" is the goal of all chambers of commerce, why would someone want to join YOUR chamber?
    What is the motivation for changing your tagline?
    Simply existing for over 100 years doesn't convey value to future members. What have members been able to achieve that they couldn't if they weren't members?
  • Posted by Mike Steffes on 9/6/2018 at 2:40 PM Accepted
    Orrville Area Chamber of Commerce
    "Promoting Commerce for Over 100 Years"
    "Promoting Area Commerce for Over 100 Years"
  • Posted by cookmarketing@gmail. on 9/6/2018 at 7:38 PM Accepted
    Experience Our Sense of Orrville
    Our City. Your Business
  • Posted by mgoodman on 9/7/2018 at 4:10 PM Accepted
    What is the goal of the re-branding project? Is there something wrong with the current brand? Who is the target audience? What unique and important benefit can your target audience expect?
  • Posted by Shelley Ryan on 10/2/2018 at 7:37 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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