Question

Topic: Student Questions

Fresh/modern/simple Name For Yoga Business

Posted by Anonymous on 7/25/2018 at 1:58 PM ET 250 Points
In the process of branding a yoga business and looking for a name that is minimalistic, simple, modern, and fresh! One or two words preferred. Something that will fit a modern simplistic logo also. Invigorating power yoga classes and privates.

I do not want to use location in the name. Currently in a southern up and coming beach town, but likely relocation to the NYC area and would like a name that will relate in both locations so nothing "beachy".

Non yoga words peak my interest also. Examples I like from others: HUSTLE (a protein smoothie bar), PUREyoga, EXHALE yoga studio.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 7/25/2018 at 4:14 PM Member
    Who specifically is your target market?
    How will you differ from your competitors?
  • Posted on 7/25/2018 at 5:35 PM Author
    Target market was edited recently to focus more on what the customer is desiring than what they do/who they are by recommendation of a business coach - Women and men ages 27-47 (thought seeing many into their 60s currently) who are physically active and desire a quality mind/body yoga practice for both fitness results and stress relief. Marketing targeted at those who keep up with trends, are social, and who invest in quality over quantity.

    The biggest differentiator is our style of yoga is from the west coast (we are on the east coast) and not regularly practiced here. Power Yoga, but not Hot Yoga (room heated to 95). We use invigorating flows to build the heat internally vs artificially heating the body (keep the room at 78).
  • Posted by Mike Steffes on 7/26/2018 at 7:56 AM Accepted
    Balanced Yoga
    Activate Yoga (or, Activated Yoga)
    Poise Yoga
  • Posted by chiron34 on 7/26/2018 at 11:26 PM Accepted
    I did a check with Mr. Google to see what adjectives are used with the word 'yoga' in business names. There is a lot, and they cover all the traditional words you would be expected to use, like power, poise, balanced, authority, ascendant. It would be OK to use a name already in use provided the that business was a long way away, and both businesses were local in nature. But it would be preferable not to go down that path. The best name that I could devise that did not seem to tread on anyone else's toes was this:

    Yoga Transformations
    ... Our Skills, Your Life's Well-being.
  • Posted by eliteletters1 on 7/29/2018 at 12:54 AM Accepted
    YogaBar
    Good Vibes
  • Posted by rakesh_sethia80 on 8/1/2018 at 1:49 AM Accepted
    Yoga Art
  • Posted by Jay Hamilton-Roth on 8/1/2018 at 6:41 AM Accepted
    Pacific Power (Yoga)
    CaliYoga
  • Posted by Shelley Ryan on 8/23/2018 at 12:33 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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