Know-How Exchange : Student Questions

This may be a different take on SEO than most people because I am new to the industry, but it will also be from a different perspective than you may usually find.

SEO, stands for Search Engine Optimization. While it sounds convoluted, it really simply means that you are taking a website, video, blog, or other content, and using the algorithm (or guidelines for what is important) of the search engine (often Google.com here in the states) to decide what kinds of things to include, behaviors to follow, and rules to operate by to make the search engine happy with whatever you are wanting to promote.

So, SEO has many different parts, requirements, and actionable requirements for it to work, but the hardest parts are link-building, building authority, maintaining and updating when the algorithm changes, and following content and other guidelines for what to include/exclude from your listing.

Google.com, is notorious for changing up the game, both announced, and unannounced that directly impact and influence where and what content is most prevalent for its users. Each time, SEO practitioners scramble to update content and figure out how to work with or around the change to continue to "rank" highly. Ranking is important because it is the order in which a search engine displays listings or results when searched.

THe great thing about Google is that they are caring and reflecting that change in their algorithm for Customer engagement, satisfaction, and traffic patterns. If your content isn't relevant, is stuffed with keywords, instead of quality information, has a high bounce rate, or any number of other requirements...it isn't going to rank highly, and therefore is not seen by people searching for your particular product of brand.

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Seo is the process of changing the position of a website in search engine.

What is SEO?

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
What goes into SEO?

To understand what SEO really means, let's break that sentence down and look at the parts:

Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.

The short answer: SEO is a way of helping people find you.

Search engines, whether it's Google or Amazon or YouTube, look at your content and try to determine how relevant it is to a particular search so they can display the best content for their audience. The "O" in SEO is what you do to try to communicate to the search engines what your content is about and why you deserve to be listed first.

In Simple words SEO stands for Search engine optimization which helps to improve your website visibility and ranking in search engines as per user search query.

SEO means Search Engine Optimization..it helps in website ranking. SEO techniques include on-page optimization and off-page optimization