Know-How Exchange : SEO/SEM

1. I question the assertion that "Every website owner [is] looking to do seo now a days [sic]." Even if it's "most" (versus "every"), your assessment almost certainly exaggerates the current situation ... perhaps by a lot. Do you have evidence that interest in SEO among CEOs has increased in recent years/months?

2. I suspect that some marketers (and/or CEOs) are looking for ways to improve their search engine presence and page rank, and they are finding that the ROI for Adwords is taking it out of consideration as a viable/affordable option. Accordingly they are left with SEO as about the only alternative.

3. SEO has always seemed, on the surface, like a "free" way to improve search engine performance and boost page rank. That's because the cost of SEO is not immediately obvious ... It's someone's time, effort and know-how -- not just writing a big check to Google every month. Ironically, the fastest way to improve search engine performance is still through Adwords! SEO can take a long time to pay off.

Spending some time and money to make your site easier for people to find on search engines is considered to be a cost effective way to get customers.

As Mgoodman said in #3, many look at SEO as a free way to get prospects, but it is not. There are costs to doing it, more so to do it right.

#rajzerobug, the open-ended nature of your question made me wonder if you had a more specific reason for asking it. Are you wishing to build a website yourself or is this an issue that you may have to provide advice about to others, for example, as part of a website training course test?

If you do have a more direct question, that is the question that you should post here for a more positive response from the KHE experts.

The fact is that SEO & Adwords is such a big topic that your question cannot be effectively answered in a paragraph or two. There are literally hundreds of books and YouTube videos available on these subjects.