Question

Topic: Branding

Brand Name For Scarves And Accesories

Posted by sabahatsayed30 on 5/15/2018 at 7:26 AM ET 250 Points
I am going to start a business soon in scarves and hijab
Initially i will start with hijab but later on will add more products. Please suggest a name which can match with the products I will be selling.
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RESPONSES

  • Posted by mgoodman on 5/15/2018 at 8:10 AM Accepted
    Let's start by understanding the environment. Can you answer a few questions?

    Who is your primary target audience? Where? What distinctive benefit can the target audience expect if/when they buy your brand? How will your brand be different from, and better than, competitive brands? Where and how will your target audience learn about your brand?

  • Posted by Jay Hamilton-Roth on 5/15/2018 at 8:11 AM Accepted
    A name needs to connect with your likely audience.
    Who specifically would be interested in what you're selling and why?
    How are your products better/different?
  • Posted by sabahatsayed30 on 5/15/2018 at 8:14 AM Author
    My primary audience will be women. In Qatar. Since maximum of the population is Muslim I decided to start with hijabs. And later i will add jewellery hijab pins. Abayas etc. They will get good quality products. They will be getting to know about my brand through facebook and instagram as basically i am doing it online.
  • Posted by Jay Hamilton-Roth on 5/15/2018 at 8:36 AM Accepted
    Wouldn't these women also see other people selling hijabs that are claimed to be "good quality products"? If they were to look at 4 other websites selling hijabs online, why would they want to purchase from you instead of them?
  • Posted by sabahatsayed30 on 5/15/2018 at 8:38 AM Author
    I am just searching for a good name for my business. If you can help me in that it will be great
  • Posted by Jay Hamilton-Roth on 5/15/2018 at 9:10 AM Accepted
    A good name starts from a clear understanding of what makes your business better/different from your competition. Otherwise, it's just a generic name that won't truly help you.
  • Posted by sabahatsayed30 on 5/15/2018 at 9:21 AM Author
    Actually as for now i am.just starting as a home based business and later i will expand it more.
  • Posted by Mike Steffes on 5/15/2018 at 9:30 AM Accepted
    Here's one good name. If it is not good enough, tell us what is wrong with it:

    Sabahat's Hijabs and Scarves
  • Posted by sabahatsayed30 on 5/15/2018 at 9:33 AM Author
    The name is good but as I said I wont be just sticking to selling hijabs. I dont want the name to include hijabs. As maybe later i will start selling clothing jewellery shoes or baby products.
  • Posted by sabahatsayed30 on 5/15/2018 at 9:34 AM Author
    I will include selling other products as well. I wont stop selling hijabs
  • Posted by mgoodman on 5/15/2018 at 3:52 PM Accepted
    You wrote: "I am just searching for a good name for my business. If you can help me in that it will be great."

    We understand what you want, but we would be guilty of marketing malpractice if we didn't first collect a bunch of relevant factors that all go into creating a good brand/business name. It looks like you don't have a solid marketing plan (or business plan), and those are usually prerequisites to a good brand/business name.

    Also, please understand that narrowly focused names are usually much more effective than generic names that try to cover possible future product line extensions.

    We want to help you, but you are asking us to help in a way we don't think will serve you best, and that is uncomfortable for us as marketing professionals. You need to do the hard work of thinking through, and articulating, your brand/business positioning. That's the client's job.
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